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Cookie Policy

Cookie Policy

What is a cookie?

A cookie is a small file that is placed and stored on your browser or device by a platform. Cookies allow a website owner to distinguish the activities carried out from your device from other users of that website. Each website can send its own cookie to your browser or device if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.

How do we use cookies and our types of cookies?

Our Platforms use different types of cookies. Cookies can be categories based on several attributes: Session cookies exist just for your session on our Platform and persistent cookies exist for a period of time after your visit. First party cookies are cookies set by our Platforms and third party cookies are set by third party platforms. We utilise both session and persistent cookies, and first and third party cookies.

We also use cookies for different purposes. For example, we use some cookies to provide a seamless service when you use our loyalty schemes, or complete a booking, or where you don’t complete a booking (so we can inform you of this and provide assistance) and other cookies to improve our use of advertising to make it relevant to you. To assist you, we’ve provided a more detailed explanation of the types of cookies we use below categorised by the purpose of the cookies.

  • Essential Cookies ‑ These cookies are essential for the operation of our Platforms. They include, for example, cookies that enable you to log into secure areas of our websites, progress or complete a booking or make use of other online services we provide. They also include cookies that help us understand how users use our website, allowing us to improve the overall experience without being able to identify or target you or any other user individually. If you disable these cookies then you may not be able to use our Platforms fully or at all.
  • Functional cookies ‑ These cookies are used to recognise you when you return to our Platforms. This enables us to personalise our content for you, greet you by name, provide your Skywards details if you are registered and remember your preferences (for example, your choice of language or region) and to identify to us where you don’t complete a booking (so we can inform you of this and provide assistance).
  • Marketing cookies ‑ These cookies record your visit to our websites, the pages you have visited and actions you have taken. We will use this information to make our advertising displayed on other platforms (by third party advertising providers) more relevant to you. We may share this information with third parties for this purpose, for example, we may serve you a relevant advertisement based on your browsing history with our Platforms. We also use third party cookies so we can personalise our advertisements to you and to help us analyse our customers’ behaviour. Our third party advertising providers set anonymous cookies on other websites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit our Platforms. We then personalise our advertisements to you based on this information.
  • Partner Marketing cookies ‑ These cookies are set by third parties (our partners) to track your interests, including information about the products and services you are interested in, or purchase, on our Platforms. This information can be used to make the third parties’ advertising displayed on other platforms more relevant to you and measure the effectiveness of, and optimize, marketing activities that our partners run in cooperation with us. Please note that our partners are also data controllers of the personal information collected and processed via these cookies and they will use this information for their own purposes. These third parties, however, use non‑directly identifiable information (which does not include, for example, your name, address, email address or telephone number). You can find more information about the third parties that currently place marketing related cookies on our Platforms below. We encourage you to read the privacy statements and relevant notices of these third parties.
How can I reject cookies and/or delete existing cookies?

You can update and change your cookie preference in our cookie preference centre that you can access above.

Besides the above‑mentioned cookie preference centre, you can change your cookie setting in your browser, and in some cases in your devices too. You can set your browsers or devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to you and accordingly you may not be able to take full advantage of all of the website’s features. Each browser is different, so check the ‘help’, ‘options’, ‘preferences’ or similar menu of your browser to learn how to change your cookie preferences. The following links provide more information on cookie settings for commonly used browsers: Cookie settings in Internet Explorer(Opens external link in a new tab)Cookie settings in Firefox(Opens external link in a new tab)Cookie settings in Chrome(Opens external link in a new tab)Cookie settings in Safari web(Opens external link in a new tab) and iOS(Opens external link in a new tab).

You can also visit external link in a new tab) which contains comprehensive information on how to do this on a wide variety of browsers. This site includes details on how to delete cookies from your computer as well as more general information about cookies.

We do not recommend turning cookies off when visiting our platforms as this could disadvantage you by preventing you from making bookings through our loyalty schemes or preventing you from booking certain types of products and services. It may also mean that certain parts or functions of our websites do not work properly. Please also note that if you delete your cookies we may no longer automatically recognise your preferences, such as language and country preferences, any previous consent to terms and conditions or any opt‑outs.

In relation to advertising cookies, if you are in the EU you can use the external link in a new tab) website which allows you to set which advertising cookie providers you accept, and which you do not. You can manage cookies set by third parties by visiting the specific websites of these third parties. For example, all the data collected on you by Google can be accessed at external link in a new tab).



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